How to Upload a Video With Captions to Linkedin
Did you know the majority of people have the sound turned off when looking at social media? That includes while watching video content on Facebook, Twitter, Instagram, and LinkedIn. Studies take shown these numbers are as high as 85% of people who watch social media videos without sound. That is a ton of viewers you lot're leaving out to dry if you don't have captions.
Much of the time they are at work or commuting, say, on the train. Or they're checking social media in a restaurant or other public area. At that place are a variety of reasons to leave the audio off on your phone.
Videos are a huge part of social media engagement and are consumed in billions of hours of content per day, every 24-hour interval all around the world. It'south a known fact that watching videos makes up one-third of our online activity, especially on LinkedIn.
"When on the LinkedIn platform, members are in a professional mindset, which makes them more receptive to business organization messaging — particularly in video format. Research from Cisco Systems found that 75% of business executives picket piece of work-related video weekly." — (LinkedIn Reports)
But if people have their phones on silent, how can they hear your LinkedIn videos?
Enter closed captions and subtitles.
Quick fact: A view on a LinkedIn video is considered 3 seconds, simply you want people consuming every second. So if you want them to continue watching, captions are a necessity.
How Do You Add Captions to Your LinkedIn Videos?
Adding captions to LinkedIn videos is non too technical, LinkedIn has fabricated it piece of cake for you to add together them to your videos. Creating an SRT explanation file is at present easier than ever, too. Simply upload your video file to Rev and for a $ane.50 per infinitesimal of video (or paste a LinkedIn video URL if your video is already on LinkedIn), and you lot volition have your 99% accurate caption file back in a few hours and set to upload to LinkedIn.
We've establish LinkedIn is very intuitive and the easiest fashion to add together captions to your video is below.
1. Upload the video y'all'd similar to caption to Rev.com and place an lodge
You can also paste a public URL of the video if you lot've already uploaded it to LinkedIn. Click here to become to the video captioning upload page.
ii. Download the SRT (SubRip Subtitle) file for your video once it is finished by Rev
3. Log into your LinkedIn account and select your video
four. Click the "Edit" (pencil) icon at the summit correct of the video box to view the video settings
5. Click "Select Caption" and select the .SRT file you downloaded from Rev
six. Click "Mail"
And you lot're washed feel free to reach out to Rev's globe-class customer support squad if yous have any problems with this process.
Need subtitles in other languages also English language? Rev's subtitle translation service translates English videos and adds subtitles in a variety of languages. This is great if y'all're trying to reach customers in other languages.
Why Should You Add Captions to Your LinkedIn Videos?
You lot might be wondering why y'all would consider adding airtight captions to LinkedIn videos, and it's a valid question.
For starters, videos with captions see increased watch time. It'south condign increasingly harder to vie for people's attending and get in forepart of potential clients. So when you are in front of them and your content pops up in their feed, y'all demand to go far as easy as possible for them to appoint with you.
If they accept their audio turned off and you lot don't have a creative looking video with all the works, how volition they know what you are proverb?
Captions gives you an edge straight away. It could merely be one line of text that grabs their attention, makes them cease and take notice of you, turn on their sound and starting time listening to what y'all have to say.
LinkedIn videos are likewise e'er auto-played on mute. Then to make sure anybody can consume your content, add captions to your videos.
Nosotros take to start thinking exterior the box a little and so we can assistance more than people with our content. Captions are essential for those who are deaf or hard of hearing. Adding captions helps make your content accessible and expands your audience.
Ultimately, it gives your audition a better viewing experience when the sound is off and information technology makes your videos accessible to everyone.
Imagine the possibilities now!
The Final Discussion on LinkedIn Video Captions
LinkedIn volition continue to provide smart and like shooting fish in a barrel social solutions for its users and that merely means rewards for us and our audiences.
If you are not using captions on your LinkedIn videos (or whatsoever social media videos) today is the solar day to start!
One of the rewards for using native video on LinkedIn is more engagement and this is one of the areas so many people inquire me nearly. If you are looking for more appointment, try videos with captions.
Let everyone meet the confront behind your profile, concern and brand and the awesome information you lot take to share on video.
Your audience wants to your that you're a human being too, so show them!
More Social Media Caption Options
Source: https://www.rev.com/blog/how-to-add-captions-linkedin-video
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